Perfect Coat White Pearl Shampoo uses natural black pearlescents to give your dog an amazing coat. This easy-rinse shampoo helps maintains the rich shine of black and darker coats, with added Aloe Vera and other moisturizing conditioners to leave your dog’s skin and coat shiny and soft. Easy rinse formula makes bath time a breezeHelps keep dark & black coats looking rich & silkyLong-lasting berry scent The easy rinse formula effortlessly washes away soap and lather, cutting bath time in half. This leaves no buildup, no excess oils, and no frustration! Made in the USA.